Brand Communication
3 days|Delivered on request
This Brand Communication programme gives delegates a working command of internal communication and investor communication, grounded in established corporate communication practice. Organisations invest here because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, spokesperson training and press release writing in their own organisation.
What delegates leave able to do
- Put interview technique on a footing they can defend to a reviewer, measured against established corporate communication practice
- Spot where spokesperson training is failing before it becomes a finding
- Review press release writing and say plainly whether it is working
- Take ownership of media relations rather than escalating it
What the course covers
- Internal communication
- Investor communication
- Interview technique
- Spokesperson training
- Press release writing
- Media relations
- Brand positioning
Who should attend
- communications managers
- marketing managers
- spokespeople and media contacts
