Business Writing Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether communication auditing and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, message development and speech writing in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against established corporate communication practice
- Explain message development to someone who does not do the work
- Take ownership of speech writing rather than escalating it
- Make a decision about press release writing without waiting for a specialist
What the course covers
- Communication auditing
- Interview technique
- Media relations
- Message development
- Speech writing
- Press release writing
- Brand positioning
Who should attend
- marketing managers
- corporate affairs managers
- internal communication specialists
- spokespeople and media contacts
- public relations practitioners
