Leading Investor Relations Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, internal communication and campaign planning in their own organisation.
What delegates leave able to do
- Make a decision about communication auditing without waiting for a specialist, measured against established corporate communication practice
- Explain internal communication to someone who does not do the work
- Review campaign planning and say plainly whether it is working
- Improve message development within their own organisation
What the course covers
- Community engagement
- Speech writing
- Communication auditing
- Internal communication
- Campaign planning
- Message development
- Brand positioning
Who should attend
- communications managers
- marketing managers
- executives who face media
- internal communication specialists
- corporate affairs managers
