Fundamentals of Investor Relations
2 days|Delivered on request
Fundamentals of Investor Relations is built for delegates who need to be useful in this area quickly. It starts at first principles and works through campaign planning and message development without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with issues management, brand positioning and speech writing in their own organisation.
What delegates leave able to do
- Improve issues management within their own organisation, measured against established corporate communication practice
- Make a decision about brand positioning without waiting for a specialist
- Review speech writing and say plainly whether it is working
- Spot where content planning is failing before it becomes a finding
What the course covers
- Campaign planning
- Message development
- Issues management
- Brand positioning
- Speech writing
- Content planning
- Communication auditing
Who should attend
- communications managers
- public relations practitioners
- corporate affairs managers
- executives who face media
