Leading Issues Management Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers media relations and brand positioning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with internal communication, reputation measurement and spokesperson training in their own organisation.
What delegates leave able to do
- Make a decision about internal communication without waiting for a specialist, measured against stakeholder mapping methodology
- Review reputation measurement and say plainly whether it is working
- Bring spokesperson training into line with current good practice
- Improve press release writing within their own organisation
What the course covers
- Media relations
- Brand positioning
- Internal communication
- Reputation measurement
- Spokesperson training
- Press release writing
- Investor communication
Who should attend
- internal communication specialists
- spokespeople and media contacts
- communications managers
- marketing managers
- corporate affairs managers
