Leading Report Writing Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers communication auditing and community engagement from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, investor communication and speech writing in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against recognised crisis communication protocols
- Improve investor communication within their own organisation
- Make a decision about speech writing without waiting for a specialist
- Explain content planning to someone who does not do the work
What the course covers
- Communication auditing
- Community engagement
- Press release writing
- Investor communication
- Speech writing
- Content planning
- Stakeholder mapping
Who should attend
- spokespeople and media contacts
- marketing managers
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
