Leading Speech Writing Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and press release writing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with speech writing, stakeholder mapping and reputation measurement in their own organisation.
What delegates leave able to do
- Improve speech writing within their own organisation, measured against recognised crisis communication protocols
- Put stakeholder mapping on a footing they can defend to a reviewer
- Take ownership of reputation measurement rather than escalating it
- Bring content planning into line with current good practice
What the course covers
- Brand positioning
- Press release writing
- Speech writing
- Stakeholder mapping
- Reputation measurement
- Content planning
- Community engagement
Who should attend
- spokespeople and media contacts
- public relations practitioners
- internal communication specialists
- marketing managers
- stakeholder relations officers
