Strategic Speech Writing
5 days|Delivered on request
Strategic Speech Writing looks at this work from the level at which it is resourced and defended. The focus is on community engagement, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, interview technique and content planning in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against recognised crisis communication protocols
- Make a decision about interview technique without waiting for a specialist
- Bring content planning into line with current good practice
- Improve investor communication within their own organisation
What the course covers
- Community engagement
- Speech writing
- Press release writing
- Interview technique
- Content planning
- Investor communication
- Campaign planning
Who should attend
- internal communication specialists
- executives who face media
- corporate affairs managers
- stakeholder relations officers
- communications managers
