Leading Stakeholder Engagement Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and reputation measurement from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with social media strategy, crisis communication and content planning in their own organisation.
What delegates leave able to do
- Review social media strategy and say plainly whether it is working, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Make a decision about content planning without waiting for a specialist
- Bring communication auditing into line with current good practice
What the course covers
- Brand positioning
- Reputation measurement
- Social media strategy
- Crisis communication
- Content planning
- Communication auditing
- Media relations
Who should attend
- executives who face media
- internal communication specialists
- stakeholder relations officers
- communications managers
- public relations practitioners
