Corporate Communication Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether brand positioning and crisis communication are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with investor communication, media relations and communication auditing in their own organisation.
What delegates leave able to do
- Make a decision about investor communication without waiting for a specialist, measured against recognised crisis communication protocols
- Review media relations and say plainly whether it is working
- Spot where communication auditing is failing before it becomes a finding
- Explain reputation measurement to someone who does not do the work
What the course covers
- Brand positioning
- Crisis communication
- Investor communication
- Media relations
- Communication auditing
- Reputation measurement
- Social media strategy
Who should attend
- marketing managers
- public relations practitioners
- communications managers
- spokespeople and media contacts
- internal communication specialists
