Managing Business Writing
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, media relations and issues management in their own organisation.
What delegates leave able to do
- Make a decision about communication auditing without waiting for a specialist, measured against established corporate communication practice
- Improve media relations within their own organisation
- Review issues management and say plainly whether it is working
- Put content planning on a footing they can defend to a reviewer
What the course covers
- Community engagement
- Stakeholder mapping
- Communication auditing
- Media relations
- Issues management
- Content planning
- Campaign planning
Who should attend
- communications managers
- internal communication specialists
- executives who face media
- public relations practitioners
- spokespeople and media contacts
