Speech Writing
3 days|Delivered on request
This Speech Writing programme gives delegates a working command of media relations and campaign planning, grounded in established corporate communication practice. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with community engagement, communication auditing and investor communication in their own organisation.
What delegates leave able to do
- Take ownership of community engagement rather than escalating it, measured against established corporate communication practice
- Bring communication auditing into line with current good practice
- Make a decision about investor communication without waiting for a specialist
- Review issues management and say plainly whether it is working
What the course covers
- Media relations
- Campaign planning
- Community engagement
- Communication auditing
- Investor communication
- Issues management
- Press release writing
Who should attend
- spokespeople and media contacts
- public relations practitioners
- marketing managers
