Media Relations for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers crisis communication and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with stakeholder mapping, content planning and media relations in their own organisation.
What delegates leave able to do
- Explain stakeholder mapping to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of content planning rather than escalating it
- Put media relations on a footing they can defend to a reviewer
- Bring issues management into line with current good practice
What the course covers
- Crisis communication
- Speech writing
- Stakeholder mapping
- Content planning
- Media relations
- Issues management
- Community engagement
Who should attend
- marketing managers
- spokespeople and media contacts
- communications managers
- corporate affairs managers
- public relations practitioners
