Speech Writing in the Public Sector
3 days|Delivered on request
Speech Writing in the Public Sector takes the discipline and works it through the constraints of this operating context, including community engagement, crisis communication and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with communication auditing, interview technique and content planning in their own organisation.
What delegates leave able to do
- Take ownership of communication auditing rather than escalating it, measured against recognised crisis communication protocols
- Make a decision about interview technique without waiting for a specialist
- Bring content planning into line with current good practice
- Spot where media relations is failing before it becomes a finding
What the course covers
- Community engagement
- Crisis communication
- Communication auditing
- Interview technique
- Content planning
- Media relations
- Issues management
Who should attend
- executives who face media
- internal communication specialists
- marketing managers
- public relations practitioners
