Community Relations for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and brand positioning from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with message development, media relations and issues management in their own organisation.
What delegates leave able to do
- Take ownership of message development rather than escalating it, measured against recognised crisis communication protocols
- Review media relations and say plainly whether it is working
- Put issues management on a footing they can defend to a reviewer
- Explain social media strategy to someone who does not do the work
What the course covers
- Interview technique
- Brand positioning
- Message development
- Media relations
- Issues management
- Social media strategy
- Internal communication
Who should attend
- communications managers
- marketing managers
- internal communication specialists
- executives who face media
- stakeholder relations officers
