Presentation Skills for Small and Medium Enterprises
3 days|Delivered on request
Presentation Skills for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including message development, issues management and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with internal communication, interview technique and media relations in their own organisation.
What delegates leave able to do
- Improve internal communication within their own organisation, measured against stakeholder mapping methodology
- Review interview technique and say plainly whether it is working
- Explain media relations to someone who does not do the work
- Spot where brand positioning is failing before it becomes a finding
What the course covers
- Message development
- Issues management
- Internal communication
- Interview technique
- Media relations
- Brand positioning
- Content planning
Who should attend
- internal communication specialists
- marketing managers
- executives who face media
- public relations practitioners
