Advanced Event Communication
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into communication auditing, reputation measurement and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with campaign planning, brand positioning and media relations in their own organisation.
What delegates leave able to do
- Explain campaign planning to someone who does not do the work, measured against established corporate communication practice
- Bring brand positioning into line with current good practice
- Review media relations and say plainly whether it is working
- Put internal communication on a footing they can defend to a reviewer
What the course covers
- Communication auditing
- Reputation measurement
- Campaign planning
- Brand positioning
- Media relations
- Internal communication
- Interview technique
Who should attend
- stakeholder relations officers
- executives who face media
- internal communication specialists
- corporate affairs managers
- public relations practitioners
