Crisis Communication for Non-Specialists
2 days|Delivered on request
Crisis Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through speech writing and issues management without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with crisis communication, communication auditing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Explain crisis communication to someone who does not do the work, measured against established corporate communication practice
- Put communication auditing on a footing they can defend to a reviewer
- Bring stakeholder mapping into line with current good practice
- Improve media relations within their own organisation
What the course covers
- Speech writing
- Issues management
- Crisis communication
- Communication auditing
- Stakeholder mapping
- Media relations
- Message development
Who should attend
- internal communication specialists
- marketing managers
- communications managers
- stakeholder relations officers
