Managing Media Relations
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers press release writing and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with media relations, internal communication and communication auditing in their own organisation.
What delegates leave able to do
- Improve media relations within their own organisation, measured against recognised crisis communication protocols
- Spot where internal communication is failing before it becomes a finding
- Put communication auditing on a footing they can defend to a reviewer
- Review interview technique and say plainly whether it is working
What the course covers
- Press release writing
- Speech writing
- Media relations
- Internal communication
- Communication auditing
- Interview technique
- Message development
Who should attend
- spokespeople and media contacts
- corporate affairs managers
- internal communication specialists
- communications managers
- stakeholder relations officers
