Media Relations
3 days|Delivered on request
This Media Relations programme gives delegates a working command of issues management and spokesperson training, grounded in established corporate communication practice. Organisations invest here because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with reputation measurement, crisis communication and internal communication in their own organisation.
What delegates leave able to do
- Make a decision about reputation measurement without waiting for a specialist, measured against established corporate communication practice
- Put crisis communication on a footing they can defend to a reviewer
- Take ownership of internal communication rather than escalating it
- Bring brand positioning into line with current good practice
What the course covers
- Issues management
- Spokesperson training
- Reputation measurement
- Crisis communication
- Internal communication
- Brand positioning
- Community engagement
Who should attend
- marketing managers
- stakeholder relations officers
- executives who face media
