Reputation Management in the Public Sector
3 days|Delivered on request
Reputation Management in the Public Sector takes the discipline and works it through the constraints of this operating context, including issues management, internal communication and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with reputation measurement, content planning and interview technique in their own organisation.
What delegates leave able to do
- Explain reputation measurement to someone who does not do the work, measured against recognised crisis communication protocols
- Make a decision about content planning without waiting for a specialist
- Improve interview technique within their own organisation
- Bring community engagement into line with current good practice
What the course covers
- Issues management
- Internal communication
- Reputation measurement
- Content planning
- Interview technique
- Community engagement
- Spokesperson training
Who should attend
- executives who face media
- marketing managers
- communications managers
- spokespeople and media contacts
