Spokesperson Skills in the Public Sector
3 days|Delivered on request
Spokesperson Skills in the Public Sector takes the discipline and works it through the constraints of this operating context, including spokesperson training, reputation measurement and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with speech writing, internal communication and interview technique in their own organisation.
What delegates leave able to do
- Review speech writing and say plainly whether it is working, measured against stakeholder mapping methodology
- Take ownership of internal communication rather than escalating it
- Make a decision about interview technique without waiting for a specialist
- Spot where community engagement is failing before it becomes a finding
What the course covers
- Spokesperson training
- Reputation measurement
- Speech writing
- Internal communication
- Interview technique
- Community engagement
- Issues management
Who should attend
- internal communication specialists
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
