Leading Press Office Management Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and reputation measurement from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with interview technique, communication auditing and issues management in their own organisation.
What delegates leave able to do
- Spot where interview technique is failing before it becomes a finding, measured against recognised crisis communication protocols
- Review communication auditing and say plainly whether it is working
- Explain issues management to someone who does not do the work
- Put brand positioning on a footing they can defend to a reviewer
What the course covers
- Spokesperson training
- Reputation measurement
- Interview technique
- Communication auditing
- Issues management
- Brand positioning
- Internal communication
Who should attend
- public relations practitioners
- stakeholder relations officers
- communications managers
- corporate affairs managers
- marketing managers
