Spokesperson Skills
3 days|Delivered on request
This Spokesperson Skills programme gives delegates a working command of stakeholder mapping and internal communication, grounded in recognised crisis communication protocols. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, speech writing and issues management in their own organisation.
What delegates leave able to do
- Make a decision about press release writing without waiting for a specialist, measured against recognised crisis communication protocols
- Put speech writing on a footing they can defend to a reviewer
- Spot where issues management is failing before it becomes a finding
- Review media relations and say plainly whether it is working
What the course covers
- Stakeholder mapping
- Internal communication
- Press release writing
- Speech writing
- Issues management
- Media relations
- Content planning
Who should attend
- spokespeople and media contacts
- stakeholder relations officers
- marketing managers
