Communication Measurement Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into crisis communication, community engagement and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with issues management, content planning and campaign planning in their own organisation.
What delegates leave able to do
- Make a decision about issues management without waiting for a specialist, measured against stakeholder mapping methodology
- Bring content planning into line with current good practice
- Put campaign planning on a footing they can defend to a reviewer
- Review social media strategy and say plainly whether it is working
What the course covers
- Crisis communication
- Community engagement
- Issues management
- Content planning
- Campaign planning
- Social media strategy
- Speech writing
Who should attend
- corporate affairs managers
- stakeholder relations officers
- internal communication specialists
- communications managers
- marketing managers
