Strategic Press Office Management
5 days|Delivered on request
Strategic Press Office Management looks at this work from the level at which it is resourced and defended. The focus is on message development, content planning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with campaign planning, internal communication and stakeholder mapping in their own organisation.
What delegates leave able to do
- Explain campaign planning to someone who does not do the work, measured against stakeholder mapping methodology
- Improve internal communication within their own organisation
- Make a decision about stakeholder mapping without waiting for a specialist
- Spot where investor communication is failing before it becomes a finding
What the course covers
- Message development
- Content planning
- Campaign planning
- Internal communication
- Stakeholder mapping
- Investor communication
- Media relations
Who should attend
- stakeholder relations officers
- marketing managers
- executives who face media
- internal communication specialists
- corporate affairs managers
