Reputation Management Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether crisis communication and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with message development, media relations and campaign planning in their own organisation.
What delegates leave able to do
- Improve message development within their own organisation, measured against stakeholder mapping methodology
- Take ownership of media relations rather than escalating it
- Make a decision about campaign planning without waiting for a specialist
- Spot where stakeholder mapping is failing before it becomes a finding
What the course covers
- Crisis communication
- Interview technique
- Message development
- Media relations
- Campaign planning
- Stakeholder mapping
- Internal communication
Who should attend
- marketing managers
- internal communication specialists
- communications managers
- stakeholder relations officers
- executives who face media
