Event Communication for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers reputation measurement and content planning from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, stakeholder mapping and interview technique in their own organisation.
What delegates leave able to do
- Explain press release writing to someone who does not do the work, measured against established corporate communication practice
- Review stakeholder mapping and say plainly whether it is working
- Spot where interview technique is failing before it becomes a finding
- Bring investor communication into line with current good practice
What the course covers
- Reputation measurement
- Content planning
- Press release writing
- Stakeholder mapping
- Interview technique
- Investor communication
- Media relations
Who should attend
- executives who face media
- internal communication specialists
- marketing managers
- stakeholder relations officers
- communications managers
