Presentation Skills for Non-Specialists
2 days|Delivered on request
Presentation Skills for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through reputation measurement and message development without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with press release writing, speech writing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Explain press release writing to someone who does not do the work, measured against established corporate communication practice
- Review speech writing and say plainly whether it is working
- Take ownership of stakeholder mapping rather than escalating it
- Improve spokesperson training within their own organisation
What the course covers
- Reputation measurement
- Message development
- Press release writing
- Speech writing
- Stakeholder mapping
- Spokesperson training
- Crisis communication
Who should attend
- executives who face media
- stakeholder relations officers
- public relations practitioners
- marketing managers
