Spokesperson Skills Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether community engagement and message development are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with speech writing, content planning and press release writing in their own organisation.
What delegates leave able to do
- Take ownership of speech writing rather than escalating it, measured against recognised crisis communication protocols
- Put content planning on a footing they can defend to a reviewer
- Bring press release writing into line with current good practice
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Community engagement
- Message development
- Speech writing
- Content planning
- Press release writing
- Stakeholder mapping
- Spokesperson training
Who should attend
- corporate affairs managers
- executives who face media
- stakeholder relations officers
- marketing managers
- public relations practitioners
