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Presentation Skills in the Public Sector

3 days|Delivered on request

Presentation Skills in the Public Sector takes the discipline and works it through the constraints of this operating context, including message development, issues management and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with campaign planning, community engagement and interview technique in their own organisation.

What delegates leave able to do

  • Make a decision about campaign planning without waiting for a specialist, measured against established corporate communication practice
  • Spot where community engagement is failing before it becomes a finding
  • Review interview technique and say plainly whether it is working
  • Explain internal communication to someone who does not do the work

What the course covers

  • Message development
  • Issues management
  • Campaign planning
  • Community engagement
  • Interview technique
  • Internal communication
  • Media relations

Who should attend

  • corporate affairs managers
  • spokespeople and media contacts
  • internal communication specialists
  • public relations practitioners
A bank of broadcast microphones set up for a press conference

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