Stakeholder Engagement Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into content planning, brand positioning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with communication auditing, interview technique and community engagement in their own organisation.
What delegates leave able to do
- Spot where communication auditing is failing before it becomes a finding, measured against stakeholder mapping methodology
- Improve interview technique within their own organisation
- Put community engagement on a footing they can defend to a reviewer
- Review social media strategy and say plainly whether it is working
What the course covers
- Content planning
- Brand positioning
- Communication auditing
- Interview technique
- Community engagement
- Social media strategy
- Press release writing
Who should attend
- internal communication specialists
- marketing managers
- public relations practitioners
- corporate affairs managers
- spokespeople and media contacts
