Artificial Intelligence in Reputation Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through press release writing and interview technique as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, reputation measurement and brand positioning in their own organisation.
What delegates leave able to do
- Put community engagement on a footing they can defend to a reviewer, measured against established corporate communication practice
- Review reputation measurement and say plainly whether it is working
- Spot where brand positioning is failing before it becomes a finding
- Improve message development within their own organisation
What the course covers
- Press release writing
- Interview technique
- Community engagement
- Reputation measurement
- Brand positioning
- Message development
- Crisis communication
Who should attend
- public relations practitioners
- executives who face media
- marketing managers
- corporate affairs managers
