Press Office Management for Non-Specialists
2 days|Delivered on request
Press Office Management for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through investor communication and brand positioning without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with speech writing, stakeholder mapping and campaign planning in their own organisation.
What delegates leave able to do
- Put speech writing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Explain stakeholder mapping to someone who does not do the work
- Take ownership of campaign planning rather than escalating it
- Make a decision about internal communication without waiting for a specialist
What the course covers
- Investor communication
- Brand positioning
- Speech writing
- Stakeholder mapping
- Campaign planning
- Internal communication
- Press release writing
Who should attend
- communications managers
- internal communication specialists
- marketing managers
- corporate affairs managers
