Corporate Communication in the Public Sector
3 days|Delivered on request
Corporate Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including press release writing, communication auditing and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with interview technique, campaign planning and speech writing in their own organisation.
What delegates leave able to do
- Bring interview technique into line with current good practice, measured against recognised crisis communication protocols
- Review campaign planning and say plainly whether it is working
- Put speech writing on a footing they can defend to a reviewer
- Improve community engagement within their own organisation
What the course covers
- Press release writing
- Communication auditing
- Interview technique
- Campaign planning
- Speech writing
- Community engagement
- Brand positioning
Who should attend
- communications managers
- executives who face media
- spokespeople and media contacts
- marketing managers
