Public Affairs for Small and Medium Enterprises
3 days|Delivered on request
Public Affairs for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including interview technique, issues management and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with communication auditing, reputation measurement and stakeholder mapping in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Explain reputation measurement to someone who does not do the work
- Take ownership of stakeholder mapping rather than escalating it
- Bring content planning into line with current good practice
What the course covers
- Interview technique
- Issues management
- Communication auditing
- Reputation measurement
- Stakeholder mapping
- Content planning
- Community engagement
Who should attend
- public relations practitioners
- stakeholder relations officers
- marketing managers
- spokespeople and media contacts
