Public Affairs Reporting and Analytics
3 days|Delivered on request
Public Affairs Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through message development and stakeholder mapping and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with issues management, reputation measurement and interview technique in their own organisation.
What delegates leave able to do
- Bring issues management into line with current good practice, measured against recognised crisis communication protocols
- Make a decision about reputation measurement without waiting for a specialist
- Review interview technique and say plainly whether it is working
- Improve media relations within their own organisation
What the course covers
- Message development
- Stakeholder mapping
- Issues management
- Reputation measurement
- Interview technique
- Media relations
- Speech writing
Who should attend
- spokespeople and media contacts
- communications managers
- internal communication specialists
- marketing managers
