Issues Management Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into content planning, issues management and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, internal communication and press release writing in their own organisation.
What delegates leave able to do
- Spot where speech writing is failing before it becomes a finding, measured against established corporate communication practice
- Review internal communication and say plainly whether it is working
- Explain press release writing to someone who does not do the work
- Take ownership of social media strategy rather than escalating it
What the course covers
- Content planning
- Issues management
- Speech writing
- Internal communication
- Press release writing
- Social media strategy
- Communication auditing
Who should attend
- public relations practitioners
- marketing managers
- internal communication specialists
- executives who face media
- corporate affairs managers
