Issues Management for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and content planning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with campaign planning, spokesperson training and social media strategy in their own organisation.
What delegates leave able to do
- Take ownership of campaign planning rather than escalating it, measured against recognised crisis communication protocols
- Review spokesperson training and say plainly whether it is working
- Bring social media strategy into line with current good practice
- Put stakeholder mapping on a footing they can defend to a reviewer
What the course covers
- Community engagement
- Content planning
- Campaign planning
- Spokesperson training
- Social media strategy
- Stakeholder mapping
- Internal communication
Who should attend
- executives who face media
- internal communication specialists
- spokespeople and media contacts
- corporate affairs managers
- communications managers
