Digital Transformation in Issues Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through stakeholder mapping and brand positioning as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with community engagement, campaign planning and social media strategy in their own organisation.
What delegates leave able to do
- Review community engagement and say plainly whether it is working, measured against stakeholder mapping methodology
- Improve campaign planning within their own organisation
- Make a decision about social media strategy without waiting for a specialist
- Take ownership of investor communication rather than escalating it
What the course covers
- Stakeholder mapping
- Brand positioning
- Community engagement
- Campaign planning
- Social media strategy
- Investor communication
- Interview technique
Who should attend
- marketing managers
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
