Social Media Strategy in the Public Sector
3 days|Delivered on request
Social Media Strategy in the Public Sector takes the discipline and works it through the constraints of this operating context, including issues management, media relations and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, campaign planning and stakeholder mapping in their own organisation.
What delegates leave able to do
- Explain crisis communication to someone who does not do the work, measured against established corporate communication practice
- Spot where campaign planning is failing before it becomes a finding
- Bring stakeholder mapping into line with current good practice
- Review internal communication and say plainly whether it is working
What the course covers
- Issues management
- Media relations
- Crisis communication
- Campaign planning
- Stakeholder mapping
- Internal communication
- Press release writing
Who should attend
- marketing managers
- communications managers
- public relations practitioners
- internal communication specialists
