Speech Writing for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and crisis communication from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, media relations and reputation measurement in their own organisation.
What delegates leave able to do
- Take ownership of communication auditing rather than escalating it, measured against stakeholder mapping methodology
- Bring media relations into line with current good practice
- Make a decision about reputation measurement without waiting for a specialist
- Spot where speech writing is failing before it becomes a finding
What the course covers
- Spokesperson training
- Crisis communication
- Communication auditing
- Media relations
- Reputation measurement
- Speech writing
- Message development
Who should attend
- corporate affairs managers
- communications managers
- marketing managers
- spokespeople and media contacts
- internal communication specialists
