Digital Transformation in Campaign Planning
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through media relations and communication auditing as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with speech writing, message development and reputation measurement in their own organisation.
What delegates leave able to do
- Explain speech writing to someone who does not do the work, measured against stakeholder mapping methodology
- Bring message development into line with current good practice
- Improve reputation measurement within their own organisation
- Make a decision about issues management without waiting for a specialist
What the course covers
- Media relations
- Communication auditing
- Speech writing
- Message development
- Reputation measurement
- Issues management
- Investor communication
Who should attend
- communications managers
- stakeholder relations officers
- executives who face media
- spokespeople and media contacts
