Strategic Community Relations
5 days|Delivered on request
Strategic Community Relations looks at this work from the level at which it is resourced and defended. The focus is on community engagement, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with press release writing, interview technique and investor communication in their own organisation.
What delegates leave able to do
- Review press release writing and say plainly whether it is working, measured against recognised crisis communication protocols
- Put interview technique on a footing they can defend to a reviewer
- Explain investor communication to someone who does not do the work
- Take ownership of crisis communication rather than escalating it
What the course covers
- Community engagement
- Speech writing
- Press release writing
- Interview technique
- Investor communication
- Crisis communication
- Campaign planning
Who should attend
- communications managers
- internal communication specialists
- spokespeople and media contacts
- public relations practitioners
- marketing managers
