Strategic Crisis Communication
5 days|Delivered on request
Strategic Crisis Communication looks at this work from the level at which it is resourced and defended. The focus is on content planning, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with crisis communication, press release writing and campaign planning in their own organisation.
What delegates leave able to do
- Spot where crisis communication is failing before it becomes a finding, measured against established corporate communication practice
- Take ownership of press release writing rather than escalating it
- Bring campaign planning into line with current good practice
- Put community engagement on a footing they can defend to a reviewer
What the course covers
- Content planning
- Speech writing
- Crisis communication
- Press release writing
- Campaign planning
- Community engagement
- Internal communication
Who should attend
- internal communication specialists
- spokespeople and media contacts
- corporate affairs managers
- executives who face media
- stakeholder relations officers
