Event Communication
3 days|Delivered on request
This Event Communication programme gives delegates a working command of community engagement and content planning, grounded in recognised crisis communication protocols. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, campaign planning and reputation measurement in their own organisation.
What delegates leave able to do
- Take ownership of press release writing rather than escalating it, measured against recognised crisis communication protocols
- Explain campaign planning to someone who does not do the work
- Review reputation measurement and say plainly whether it is working
- Spot where crisis communication is failing before it becomes a finding
What the course covers
- Community engagement
- Content planning
- Press release writing
- Campaign planning
- Reputation measurement
- Crisis communication
- Issues management
Who should attend
- internal communication specialists
- marketing managers
- spokespeople and media contacts
