Strategic Investor Relations
5 days|Delivered on request
Strategic Investor Relations looks at this work from the level at which it is resourced and defended. The focus is on issues management, campaign planning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with internal communication, investor communication and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where internal communication is failing before it becomes a finding, measured against recognised crisis communication protocols
- Bring investor communication into line with current good practice
- Improve stakeholder mapping within their own organisation
- Explain interview technique to someone who does not do the work
What the course covers
- Issues management
- Campaign planning
- Internal communication
- Investor communication
- Stakeholder mapping
- Interview technique
- Reputation measurement
Who should attend
- spokespeople and media contacts
- marketing managers
- internal communication specialists
- stakeholder relations officers
- public relations practitioners
