Strategic Event Communication
5 days|Delivered on request
Strategic Event Communication looks at this work from the level at which it is resourced and defended. The focus is on internal communication, spokesperson training and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, reputation measurement and interview technique in their own organisation.
What delegates leave able to do
- Bring stakeholder mapping into line with current good practice, measured against established corporate communication practice
- Spot where reputation measurement is failing before it becomes a finding
- Review interview technique and say plainly whether it is working
- Make a decision about content planning without waiting for a specialist
What the course covers
- Internal communication
- Spokesperson training
- Stakeholder mapping
- Reputation measurement
- Interview technique
- Content planning
- Communication auditing
Who should attend
- stakeholder relations officers
- executives who face media
- communications managers
- spokespeople and media contacts
- corporate affairs managers
