Leading Corporate Communication Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and reputation measurement from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with campaign planning, crisis communication and content planning in their own organisation.
What delegates leave able to do
- Make a decision about campaign planning without waiting for a specialist, measured against recognised crisis communication protocols
- Improve crisis communication within their own organisation
- Put content planning on a footing they can defend to a reviewer
- Take ownership of social media strategy rather than escalating it
What the course covers
- Interview technique
- Reputation measurement
- Campaign planning
- Crisis communication
- Content planning
- Social media strategy
- Issues management
Who should attend
- communications managers
- spokespeople and media contacts
- stakeholder relations officers
- marketing managers
- internal communication specialists
