Communication Measurement
3 days|Delivered on request
This Communication Measurement programme gives delegates a working command of interview technique and internal communication, grounded in recognised crisis communication protocols. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with investor communication, campaign planning and brand positioning in their own organisation.
What delegates leave able to do
- Take ownership of investor communication rather than escalating it, measured against recognised crisis communication protocols
- Explain campaign planning to someone who does not do the work
- Bring brand positioning into line with current good practice
- Improve issues management within their own organisation
What the course covers
- Interview technique
- Internal communication
- Investor communication
- Campaign planning
- Brand positioning
- Issues management
- Message development
Who should attend
- corporate affairs managers
- executives who face media
- communications managers
